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fév 20
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Intervention lors du salon e-marketing. Février 2010.
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fév 20
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Intervention sur la thématique de la vidéo dans le domaine du tourisme, et plus précisément du e-tourisme, sur le plateau TV du salon e-marketing. Février 2010.
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mai 12
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L’actu des pros en vidéo, partout, tout le temps, en direct sur n’importe quel site web, c’est possible avec le VidéoWall TiViPRO.
Contactez moi si vous voulez le bout de code qui va bien.
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oct 06
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Olivier DUFOUR est invité aux conférences CIEL SATIS fin 1998 pour s’exprimer sur la thématique de la communication vidéo pour les entreprises.
Olivier DUFOUR aux conférences SIEL SATIS from Olivier DUFOUR on Vimeo.
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fév 11
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2006 and 2007 have surely been the years of the Internet video, at least for the B2C. One might even refer to a mini-bubble. Many fund raisings occurred during those past 2 years, with fairly high valuations, but the pace has dramatically slowed down ever since, and no exits foreseen.
The reason is that the market and investors are probably, and legitimately, very puzzled about what’s going on with video. Look ; can anybody tell where the value has solidly been created ? Very bright who can tell ; More surely one can see that only 2 ways have been traveled – so far – with uncertain fortune :
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The first one is the B2C audience model. Flagships there are YouTube, DailyMotion and likes. Bright services, tapping an unaddressed demand, and therefore very legitimate. But it is very uncertain how those services will monetize besides advertizsing, and how investors will get return on their money. In a very good article, YouVox sharply reminds that YouTube is an economical non-sense with operating costs 3 times higher than overall revenue! In addition to that, the legal risk is still very high with right owners protecting their field and urging sharing platforms to slowly drift aside their initial positioning (which used to be user generated content), and to mute as a new pro distribution channels. Anyway, here as everywhere else on the Internet , the prime mover ticket applies, and there is certainly no space for new entrants.
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The other way is for technology enablers and other white labeled platform providers. Protagonists there are players such as Kewego, VpodTv, SkemA, videoEgg, BrightCove, Netineo, Djingle, etc. They strive to tap the market but customers (mostly media, well established ISPs and brands) spend some time and longer in trials and tests, on investor’s money, arguing that economics of services built atop those platforms is very tight.
So the situation is very uncertain. Market and investors hold their breath, wondering if one of those models will eventually win ? It is very unclear at this stage.
Though, despite this in-between situation, it is unquestioned that video has fashioned the Internet, and will keep doing so for months with many more services and technologies to come. Maybe right owners will finally take over the B2C video audience services, although they’ve never done so over TV channels, cines, nor technology providers. Maybe the B2C video services will remain an almost-no-value facility for the long term, hardly sustained by those who’ll manage to sprinkle a little bit of ad revenue in their model.
Or maybe the corporate market will catch-up with higher expectations and requirements for customized, useful, business-related video services other the Internet, staging UGV, video-CMS, intranets, streaming delivery, and other services. We, at Otek , think that it is a possibility.